An introduction
First of all you need to know why is important that your offline business is to be moved online or enhanced by making an online side of your business. The main reason for moving your business to the online mode is that you can reach a whole new range of customers and you can reach them much faster and easier. This will give a boost to your business and your profits will grow.
Getting your tools together
For this you need to get hold of the proper tools. First of all you need a domain name for your website. Think on a good name, something to represent your business, your auction business maybe. You will have to get this domain, from a domain registrar, and there are tons of them out there. They usually sell the domains, at around 10-20$ a year.
The second thing you will need to is to get a hosting space for your website. For starters you can get a shared hosting, though a vps would be better. The best and most expensive is to get a dedicated server, but at first you don't really need it. After this you have to link your domain name to your hosting. Either do that yourself or hire someone at 10$-30$ an hour to do this.
The last part is to get an online auction software. There are plenty of resources available for this already. There are free scripts, which work good until you bump into a problem and since they are free you don't have where to complain when that happens. Also there are paid options available which work better since you are getting a lot of support for your payment. This second option is better for non technical users which just want their auction website to be online without any technical knowledge.
They usually look for turnkey solutions, something ready made. Here is how WordPress comes in hand. Its a very good cms, and basically these days all sites are migrating to it. You can use an auction theme for WordPress and you will be amazed on what this can do. By using WordPress you can also forget about seo, because it does that automatically as opposed to classical auction scripts. By only using a plugin (you should know WordPress benefits from thousands of free plugins) you can maintain your website at high seo standards. The plugin will do this for you.
You can see more in the resource box about WordPress auction themes since they are the php auction scripts of today and of the future. And they come with a bunch of monetization features, like taking a percent or a fixed fee out of the final price and many more.
Launching your website
After all of that you can just launch your website and expect visitors. Don't forget marketing and publicity is also important on these kind of online businesses. Also paid web advertising is a solution for that.
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